WordPress Level 2

 

Course Description:

  The WordPress Level 2 course is designed to help students build upon the fundamentals learned in the level 1 course, and develop an?intermediate understanding of the back-end functions of WordPress, such as SEO maintenance and Backup and Recovery functions, along with additional understanding of plugins and how they can extend your WordPress website.

The course will helps students expand their WordPress skills in the following areas: back-end functions of WordPress (SEO, Social Media, site backup ) and extending your WordPress website using plugins.

Topics covered in the course include:

• WordPress Plugins
• Intermediate Social Media Features
• Advanced Social Media Features
• Social Media Marketing
• Search Engine Optimization (SEO)
• Extending SEO with Yoast SEO
• Google Analytics

Target Student: This course is ideal for entry-level WordPress users who want to focus content management and search engine optimization rather than technical components of web site creation.

 

Section 1: Plugins
Topic 1: Installing and Configuring a Backup Plugin
Topic 2: Installing and Configuring a Visual Composer Plugin
Topic 3: Installing and Configuring an Advanced User Security Plugin

Section 2. Intermediate Social Media
Installing the Facebook Plugin and Configuration
Using the Facebook Widget on Pages, Posts and Widget Areas
Installing the Instagram Plugin and Configuration
Using the Instagram Widget on Pages, Posts and Widget Areas

Section 3. Advanced Social Media with Next Scripts
What is Next Scripts SNAP for WordPress
Installing the Next Scripts SNAP Plugin
Configuring Twitter for SNAP
Configuring Additional Accounts in SNAP

Section 4. Social Media Marketing
Introduction to Social Media Marketing
Best Practices in the Social Media Arena
Social Media Analysis and Reporting

Section 5. Search Engine Optimization (SEO)
Introduction to WordPress SEO
Base Configuration of SEO in WordPress
HTML Title and Header Tags
Content Area and Relevance

Section 6. Extending SEO with Yoast SEO
Installing the Yoast SEO Plugin
Optimizing the Yoast SEO Settings
Manual vs. Automatic Page Settings
Setting up Keyword Analysis
Yoast SEO and XML Sitemap

Section 7. Google Analytics
Introduction to Google Analytics
Installing the Google Analytics Plugin
Analytics and the WordPress Dashboard

 

 

 

We offer live-instructor group training classes for your team.

Upskill your team from the comfort of your office or online.

Benefits of Group Training Include:

• Experienced Professional Instructor Trains Your Team
• Content Focused On Your Team's Needs
• Convenient Scheduling and Class Setup
• Significant Per/Student Cost Savings
• Online, On-Site and Blended Options Available

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