Google Analytics Advanced with Tag Manager

Course Description:

The Google Analytics Advanced with Tag Manager Course is a fast-paced, one-day class covering some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables. This course includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use the covered features on their own sites immediately. This class has a number of technical topics, however, much of the material covered will be of interest to business and marketing students as well as to web developers.

Topics covered in the course include:

• Understand how to set up intelligence alerts.
• Understand how to work with Google Tag Manager.
• Understand the differences between advanced segments and filters.
• Understand the differences between virtual page views and event tracking.
• Understand how to generate virtual pageviews.
• Understand how to set up event tracking.
• Learn about custom variables.
• Understand how to work with Event Listeners.
• Understand the best practices for using custom variables.
• Learn about E-commerce tracking

Section 1: Google Tag Manager
Topic 1. Introduction to Google Tag Manager
- Why Use Google Tag Manager?

Topic 2. Creating a Tag Manager Account

Topic 3. Creating a Container and Container Snippet

Topic 4. Setting up a Tag Manager Container

Topic 5. Tags, Triggers, and Variables

Topic Topic 7. Using Tags

Topic 7. Previewing and Publishing the Container

8.Adding a Google Analytics Tag

Section 2: ECommerce Tracking And Reporting
Topic 1. Enabling Ecommerce Tracking
- Step 1: Enable Ecommerce Reporting
- Step 2: Tag Pages

Topic 2. Implementing Ecommerce Methods
- The _addTransaction() Method
- The _addItem() Method
- The ecommerce:send() Method

Topic 3. Ecommerce Overview Report

Topic 4. Shopping Behavior Report

Topic 5. Checkout Behavior Report

Topic 6. Product Performance Report

Topic 7. Sales Performance Report

Topic 8.Product List Performance Report

Topic 9.Multi-Channel Funnels

Topic 10.Assisted Conversions Report

Topic 11. Top Conversion Paths Report

Topic 12. Time Lag Report

Topic 13. Path Length Report

Section 3: Social Media Analytics
Topic 1. Introducion to Social Interactions

Topic 2. Setting up Social Interactions

Topic 3. Social Interaction Setup

Topic 4. Social Media Reporting

Section 4: Virtual Pageviews
Topic 1. Introduction to Virtual Pageview
- Why to Use Virtual Pageviews

Topic 2. Virtual Pageviews and Dynamic URLs

Topic 3. Virtual Pageviews for Tracking File Downloads

Topic 4. Application of Virtual Pageviews in Goals and Funnels

Section 5: Event Tracking
Topic 1. Introduction to Event Tracking
- Why Use Event Tracking?

Topic 2. Understanding the Event Tracking Setup
- The _send Method
- Event Tracking Architecture (Category, Action, Label, Value)

Topic 3. Implementing Event Tracking

Topic 4. Event Tracking Reports
- Overview Report
- Top Events Report
- Pages Report
- Events Flow Report

Topic 5. Event Tracking Reports

Section 6: Custom Dimensions and Metrics
Topic 1. Introduction to Custom Dimensions and Metrics
- Why and When to Use Custom Dimensions and Metrics
- Examples of Custom Dimensions and Metrics

Topic 2. Architecture of Custom Dimensions and Metrics
- The tracker Method
- Custom Dimension Values
- Custom Metrics Values

Topic 3. Implementing Custom Dimensions and Metrics

Topic 4. Example Scenario from Google

We offer live-instructor group training classes for your team.

Upskill your team from the comfort of your office or online.

Benefits of Group Training Include:

• Experienced Professional Instructor Trains Your Team
• Content Focused On Your Team's Needs
• Convenient Scheduling and Class Setup
• Significant Per/Student Cost Savings
• Online, On-Site and Blended Options Available

Get A Free Consultation