Course Details
Course Description:
The Google Analytics Introduction class is designed to provide students with in-depth knowledge of the features available in Google Analytics and teach them how to leverage those features to best serve their business needs. This course includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own sites right away.
The Google Analytics Introduction class is targeted toward web designers, web analysts, online marketers, and general business people.
Topics covered in the course include:
- Understand the fundamentals of web metrics and web analytics
- Understand what web analytics can do for your business
- Understand common web analytics methodologies suitable for different types of websites
- Understand how Google Analytics works
- Understand the key features and capabilities of Google Analytics
- Understand how to set up Google Analytics accounts and profiles
- Understand access management techniques for your Google Analytics accounts and profiles
- Understand how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report)
- Understand how to analyze default reports in Google Analytics to interpret web metrics data
- Understand how to create and apply filters in Google Analytics
- Understand best practices for setting filters in Google Analytics
- Understand how to create goals and funnels in Google Analytics
- Understand how to interpret reports for analyzing goals and funnels in Google Analytics
- Understand how to work with custom reports and advanced segments
Overview and Background of Web Analytics
-Web Analytics Methodology
-Definitions and Significance of Important Parameters
-Tips for Building KPIs
-Important KPIs for Common Types of Websites
Introduction to Google Analytics
-What is Google Analytics?
-How Google Analytics Works
-Cookies and Google Analytics
-User Privacy and Google Analytics
-Accessing Google Analytics
-Navigating in Google Analytics
-Creating New Accounts under Google Analytics
-Introduction to Google Analytics Tracking Code (GATC)
-Things you Need to Know
-Granting Access to Users
Reports in Google Analytics
-Overview of Report Structure
-Exporting Google Analytics Reports
-Scheduling Reports in Google Analytics
-Playing with Active Date Range
-Comparing Two Metrics
-Secondary Dimensions
-Visualization Controls
-Introduction
-Audience Overview Report
Custom Reporting
-Why to Use Custom Reporting
-When to Use Custom Reporting
-Basics of Custom Reporting
-Understanding Dimensions Categories
-Understanding Metrics Categories
-Valid Combinations
Advanced Segmentation
-Why to Use Advanced Segmentation
-Difference between Advanced Segments and Filters
-Start and End
-Number of Occurrences
Understanding Filters in Google Analytics
-Why and When to Use Filters in Google Analytics
-Understanding How Filters Act on Your Data
Goals in Google Analytics
-What Is a Goal in Google Analytics?
-When and Why to Use Goals
-Goal Types
-Configuring a Destination Goal
-Goal URL Match Type
-Goal Value for Non Ecommerce Websites
-Configuring Duration
-Overview Report
-Goal URLs Report
-Reverse Goal Path Report
-Funnel Visualization Report
-Goal Flow Report
-Smart Goals Report
Funnels in Google Analytics
-What Is a Funnel in Google Analytics?
-Why to Use Funnels
Integrating Google Ads with Google Analytics
Please check the course description to find prerequisite information.
We offer live-instructor group training classes for your team.
Upskill your team from the comfort of your office or online.
Benefits of Group Training Include:
- Experienced Professional Instructor Trains Your Team
- Content Focused On Your Team's Needs
- Convenient Scheduling and Class Setup
- Significant Per/Student Cost Savings
- Online, On-Site and Blended Options Available
Virtual Live Instructor
Financing Available
Free Repeat
Testimonials
This was the class I needed.
The instructor Jeff took his time and made sure we understood each topic before moving to the next. He answered all of our questions, and I don't know about the rest of the students, but was very pleased with this experience.
I finally understand how to use Excel.
-Amanda T (Yale New Haven Hospital).
Great class!
We were able to cover a lot of information in one day without getting overwhelmed.
-Maria R (Microsoft).
We offer private Google Analytics group training services for organizations looking to upskill their team members with a live-instructor.
Training options include:
Learn more about how Google Analytics Private Group Training from Business Computer Skills can help your team.
