Google Ads Advanced

Course Description:

The Google Ads Advanced Training Course expands on the topics covered in the Google Ads Introduction course. This course takes a deeper dive into understanding and optimizing search engine marketing campaigns. Students will learn about optimization of keywords, campaigns and ads, and other advanced features of Google Ads. Additionally, students learn about conversion tracking in Google Ads and how to integrate Google Analytics with their Ads account to gain insights into the effectiveness of their marketing campaign.

The Google Ads Advanced course is designed for Ads users that are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management. To get the most out of this class, students are strongly encouraged to have their own Ads account.

Topics covered in the course include:

• Understand how to optimize your keywords list.
• Understand how to leverage dynamic keyword insertion in Google Ads
• Understand how to optimize your Ad campaigns by using geo-targeting
• Understand how to advertise on Google's Content Network
• Understand how to optimize your Ads using advanced settings in Google Ads.
• Understand how to set up conversion tracking in Google Ads
• Understand how to integrate and leverage Google Analytics with Google Ads

Section 1: Advertising on Google's Display Network

• Step 1: Setting Up an Experiment
• Step 2: Defining Parameters
• Step 3: Viewing and Changing Experiment Parameters
• Step 4: Starting and Stopping Your Experiments
• Step 5: Interpreting Experiment Data

We offer live-instructor group training classes for your team.

Upskill your team from the comfort of your office or online.

Benefits of Group Training Include:

• Experienced Professional Instructor Trains Your Team
• Content Focused On Your Team's Needs
• Convenient Scheduling and Class Setup
• Significant Per/Student Cost Savings
• Online, On-Site and Blended Options Available

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