Virtual Live Instructor
Free Training Manual
Free Repeat
Course Details
Course Description:
The Google Ads Introduction course was designed to introduce students to the world of search engine marketing (SEM) and familiarize them with the Google Ads tool. The course will teach students how to leverage Google Ads to best serve their online marketing needs. The unique feature of this Google Ads training class is that it includes hands-on interactive exercises helping students to productively use Google Ads on their own accounts right away.
This course is geared toward online marketers, media analysts, web analysts and business owners that want to promote their businesses using search engine marketing tools. To get the most out of class, students are strongly encouraged to have their own Ads account.
Objectives of this course include:
- Understand the fundamentals of search engine marketing
- Step-by-step process for running online marketing campaigns in Google Ads
- Understand the key features and capabilities of Google Ads
- Understand how to navigate through Google Ads user interface
- Understand how to set up accounts, Ad campaigns, and Ad groups in Google Ads
- Understand the key strategies and tools to build targeted keyword lists
- Understand how to write Ads within Google Ads
- Understand how to track Ad performance within Google Ads
- Understand how to integrate Google Analytics with your Google Ads account
- Understand how to leverage Google Analytics features for optimizing your marketing initiative
Section 1: Overview of Search Engine Marketing
-Snapshot of SEM Industry
-Advantages of SEM over Other Marketing Methods
-Definitions and Significance of Important Parameters
-Differentiate Your Services
-4Ps of Marketing
-Target and Segment Your Audiences
-Understand your Customers Pain Points
Section 2: Introduction to Google Ads
-Step 1: Signing up for Google Ads
-Step 2: Set Time Zone and Currency
-Step 3: Verify your account
-Step 4: Activating Your Account
-User Interface Elements
-Home Tab
-Campaigns Tab
-Opportunities Tab
-Reporting Tab
-Billing Tab
-My Account Tab
Section 3: Working with Keywords
-Keyword Discovery
-Keyword Research
-Broad Match
-Phrase Match
-Exact Match
-Setting up Negative Keywords
Section 4: Writing Ads in Google Ads
Section 5: Creating and Managing Your Ad Campaigns
-How to edit, pause, delete, or resume a campaign?
Section 6: Ads Reporting and Account Performance
Section 7: Integrating Google Analytics with Google Ads
-Overview of Report Structure
-Ads Campaigns Report
-Introduction to Custom Filters in Google Analytics
Please check the course description to find prerequisite information.
We offer live-instructor group training classes for your team.
Upskill your team from the comfort of your office or online.
Benefits of Group Training Include:
- Experienced Professional Instructor Trains Your Team
- Content Focused On Your Team's Needs
- Convenient Scheduling and Class Setup
- Significant Per/Student Cost Savings
- Online, On-Site and Blended Options Available
Testimonials
This was the class I needed.
The instructor Jeff took his time and made sure we understood each topic before moving to the next. He answered all of our questions, and I don't know about the rest of the students, but was very pleased with this experience.
I finally understand how to use Excel.
-Amanda T (Yale New Haven Hospital).
Great class!
We were able to cover a lot of information in one day without getting overwhelmed.
-Maria R (Microsoft).
Public Class Schedule
Instructor led training is a cost effective and convenient learning platform for busy professionals. Most courses are available at over 300 locations nationwide and Online.
The classes are taught via the RCI method by professionally certified instructors, and are usually limited to 12 or less students. Each student receives a training manual and practice problems, along with a free course retake. Click here to learn more about Instructor Led Training
Below is a list of upcoming Googleads Instructor Led Class Dates:
Location: Available Nationwide and Online
Class Date(s): 11/25/2024 - 11/25/2024
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 12/23/2024 - 12/23/2024
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 1/20/2025 - 1/20/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 2/17/2025 - 2/17/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 3/17/2025 - 3/17/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 4/14/2025 - 4/14/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 5/12/2025 - 5/12/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 6/9/2025 - 6/9/2025
Course Fee : $395
Location: Available Nationwide and Online
Class Date(s): 7/7/2025 - 7/7/2025
Course Fee : $395
We offer private Google Ads group training services for organizations looking to upskill their team members with a live-instructor.
Training options include:
Learn more about how Google Ads Private Group Training from Business Computer Skills can help your team.
